After a long-running stint on the Las Vegas Boulevard, the showgirls from the spectacle Jubilee! gave one last perfectly timed kick in 2016. The show, known for its intricate costumes crafted by style icon Bob Mackie, closed its doors due to declining audience numbers and disappointed critics who described it as a spectacle “a relic of another era”.
Today, nearly ten years later, showgirls, or at least the showgirl aesthetic, is back.
A Master of Sequins
Dubbed the “sultan of sequins”, Mackie has made over-the-top showgirl glitz his defining aesthetic, dressing everyone from screen legends to pop royalty. Recently, a “see-through” bodysuit he designed for Cher in 1978 fetched $57,600, far exceeding its estimated price, while a shimmering tasseled bodysuit with reflective wings that Mackie crafted for Tina Turner for a 1977 performance sold for $19,200.
“I think it looks more appealing for the younger performer who is desiring something other than what they grew up with”, he told a media outlet. “New stars are striving for a glamorous, more theatrical, show-stopping, entrance-making statement.”
A Musical Revival
It’s a look that glided all the way to the heart of the cultural zeitgeist in 2025 thanks to a chart-topping superstar. In the past few months, the music phenomenon wore one of Mackie’s classic Jubilee! costumes on the cover of her 12th studio album. The bedazzled bra and thong, ostrich-feather armbands and sparkly headpiece were ideal for a record titled The Life of a Showgirl.
She isn't alone. This year, glamorous nods have been adopted by music artists including Sabrina Carpenter as they zoomed across world tours in sequins, revealing designs and ostrich feathers, illuminated against overstated sets. Her fashion curator her creative director told a fashion magazine he wanted to bring “a stage persona” to her Radical Optimism tour – referencing pictures from the 50s, the backup dancers wafted giant feathered fans.
Drawing from History
Lipa, Carpenter and other chart toppers also reference 19th-century performances, including classic theater and chorus line references. The results are worlds away from the 90s pop style of revealing tops and baggy pants, and urban dance moves that were popular earlier.
But certain observers are enthusiastic with this showgirl revival. Nancy Hardy, a one-time Jubilee! showgirl who entertained in the early 2000s says the trend is “confusing”. She thinks the word term is being “treated as an umbrella term including everything from The Radio City Rockettes to Broadway performers and now apparently modern pop stars.”
The Highly Sought-After Classic Look
For millennial and modern stars, Mackie’s retro designs have become extremely desirable. In 2024, a style icon paid tribute to one of Mackie’s earliest clients, Cher, when the actor wore a semi-sheer sequined dress made by the designer in 2001, which was inspired by one he made for Cher to wear in 1967. Months after, a singer paid an undisclosed sum to buy the Mackie beaded mini dress she had worn at an awards show to perform at the Grammys. In September, Carpenter wore a series of classic Mackie designs at the MTV Video Music Awards. They are also a popular item among fashion collectors.
“This style evoke a sense of longing for a historical elegance,” says Su Kim Chung, head of special collections at the University of Nevada, who studies the legacy of showgirls. “Today it is seen as a sort of ‘toned-down’ appeal because it has been adapted. It has got all the glamour, the crystals and the sparkle but without the bare skin.”
More Than Just Style: An Icon of Las Vegas
The expert says this figure are central to the identity of Sin City. She points to ex-mayor Oscar Goodman who, during official events, was surrounded by two showgirls. While Las Vegas no longer has any showgirl-based productions, Jung says they are still employed as an symbol of the city, showing up at conventions and in promotional material. “The showgirl is still a enduring symbol of Las Vegas glitz and glamour,” the expert says.
The Appeal of Transformation
The former showgirl says the magical transformation of a showgirl is part of the attraction. It’s something Taylor Swift alludes to in a latest behind-the-scenes film that captures the behind-the-scenes action from her extensive 2023 Eras tour, which included gruelling rehearsals, workouts and numerous shows across multiple nations, each lasting 3.5 hours.
Hardy explains her own stage routines as “similar to running a marathon in heels every night”. Her headdress tipped the scales at 34lbs. “I had to wear it all the way up the steps to the platform from the dressing rooms three floors below in the lower level. I had to start early for my moment so I could rest before I went on stage. You’re perspiring the whole time but creating this fantasy that it’s simple and stunning and ethereal.”
It could be this is where the true allure of the showgirl fantasy really resides. In the busyness of 2025 there is a longing for a break from reality. What better figure to emulate than these performers, who have always represented dreams, perfection and a realm where no one falters.